Through a first in-depth analysis of strengths and improving aspects of the company and a careful analysis of the competition according to what is really perceived by potential customers, the definition of target markets and customers. MET is therefore capable of defining a business strategy for the development of international sales, including long-term relationships, outlining together with the entrepreneur and the commercial resources of the company an action plan and operationally contributes to the implementation of the plan itself, with the possibility of also providing "training on the job". TEM supports the possible reorganization of the existing sales network by defining roles and objectives, thanks to a defined and shared business plan that strengthens the company’s competitiveness.